Get ready to attend a free block party in Shockoe Bottom with live music, Irish food, and fun activities.
By Amy Via
Every year, Shamrock the Block brings an outdoor rock festival to the 17th Street Farmer’s Market area.
Run by Three One One Productions, LLC, the festival promises great food, music, and fun.
Scott Robinson, 21, of eastern Henrico, attended the event last year.
“It was an extremely enjoyable event,” said Robinson.
Robinson appreciated the “going green” theme at the festival.
“This year in particular, the event organizers focused more on eco-friendly products. I was…happy to see that sort of conscience in such a large event.”
Several local bands had the opportunity to perform, including the Georgia Satellites.
Janis Solomon, 46, of Fredericksburg, also attended Shamrock the Block in 2008.
“I thought it seriously rocked! Best I’ve seen in a long time,” said Solomon.
Solomon enjoys coming down to Richmond because she feels there’s a wider variety of cultural activities to choose from. She was attracted to the festival because of the live music.
One of the sponsors is the Greater Richmond SCAN (Stop Child Abuse Now). Even if the event was not free, Solomon said she would still have attended because she appreciates helping out organizations like SCAN.
This year, SCAN will be at the festival, with volunteers pouring beer, checking IDs, and helping with children’s activities.
Bethany Young, who works for Greater Richmond SCAN, said the organization first became a sponsor of the festival because Three One One Productions reached out to them.
“It’s been a really great partnership,” said Young.
Mike Murphy, managing partner for Three One One Productions, agreed that the two companies form a great partnership. He said that the production company was hired by SCAN to organize the event.
Murphy said Three One One has activities including pony rides, face-painting, carnival games, and jugglers planned for children. The festival will also have lots of food and drinks, including numerous beer selections, crafts, and an eco-friendly area.
“It’s a great way to get people out of the house,” said Murphy.
Other sponsors include Bud Light, Magic Hat Brewing Company, Style Weekly, Pearson Signature Dealerships, Mix 103.7, 96.5 KLR, and Y101.
Angie Castlebury, Mix 103.7 promotions director and mid-day host for Y101, said all the stations will have unique activities at the festival.
“Mix 103.7 will be heading up the kids’ activity area, where there will be plenty of crafts and games for the little ones,” said Castlebury.
She also said Sludge, Y101’s afternoon host, will have his Build-A-Band perform. The band was created last year through a listener contest.
Before the festival, 96.5 KLR will have a contest to find the “Lazy Roadie,” and the winner will watch the live bands from a chair on stage.
Last year, over 10,000 people attended the rain or shine festival. This year’s turnout is expected to be just as successful.
Admission to Shamrock the Block is free to the public, and a portion of proceeds from sales will go to benefit Greater Richmond SCAN.
The event is scheduled for Sat., March 14 from noon-6 p.m.
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